I love to go out with my wife and have a cocktail. Let’s face it, I love to stay in with my wife and have a cocktail. But, going out is fun. People watching, feeling like I am still a part of the human race—except sometimes when we go to places where we are clearly the oldest ones there, and then I am not sure if I am part of the human race, because apparently I am invisible in those instances.
When we do go out, I am lucky enough to have many options in my neighborhood. Now I have promised my wife, on more than one occasion, that I will keep my mouth shut, not complain about the poor Portland service, and also keep quiet about the fact that these places have decided to come out of the recession by charging ridiculously high prices for their drinks. She argues that it is a free market economy and they can charge whatever they think they can get for it.
Expensive Short Pours
I suppose she is correct. However, as I look around, see no tablecloths, very little labor, and lower rent than a downtown restaurant, I have to admit that it is easy for me to forget my promise. Especially when I get the short pour—or at least the measured to the exact drop pour.
I do eventually get over myself, though. Even though I know they paid $35 for that bottle of booze. That is until my $12 bourbon is served to me in some crappy Libby glassware. And my wife’s wine is served in some equally lame glass. Then I start to lose it.
Let’s see now, you paid for that bottle with the first three sales, and the next seventeen sales are profit. $204 profit on a $35 bottle of liquor.
I am able to look past a lot of things, but if you are going to serve high quality things, why would you do it in a sub-par vessel? You are pretending to be this very nice restaurant–notice I stopped short of calling it a world class restaurant–offering top shelf products, and then serving them in a glass—I guess we can still call it a glass—that you paid less than a dollar for. I know that if I took the glass and smashed it on the ground, it would most likely bounce. I have found better drinking-ware at the 99 cent store.
I guess my point is, if you plan on marking things up 400-500%, and in some cases with the liquor even higher, find an appropriate thing to serve it in. There are a number of affordable options available to you. Riedel, for example, has a number of very reasonably priced wine glasses. There are a number of other companies that offer similar products as well. And then I promise you and my wife that I will not whine.