Customer relationship management. Yeah, I know, it sounds boring. And you are right, it is a marketing term after all. However What an important element to this whole hospitality business. One thing I have learned through my decades in the business, my many years of teaching restaurant management, and talking to many clients, is that the only…
Tag: customer retention
They Remember Me!
I went out with a co-worker of mine a couple of nights ago, and we were greeted immediately by a very friendly bartender. Even though we had only been in there once before, she still remembered us, and asked all about us, and our work–which she also remembered. Sure, it’s true that it will add to…
Restaurant Marketing
Everyone (except those with masters degrees in marketing) is confused by the whole marketing thing. Including me. But let’s sort this one out together. First of all, marketing does not mean just going out and spending a bunch of cash on T.V. or newspaper ads. Quite simply, it is figuring out who your customers are,…
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