restaurant marketing

Jager and Red Bull?

My wife often has to remind me when we go out that we are not the target market of many of these places. It can be difficult to keep that in mind when I watch someone saddle up to the bar and order something like Jägermeister and Red Bull. With a straight face. Usually I am reminded under the table…

Everyone (except those with masters degrees in marketing) is confused by the whole marketing thing. Including me. But let’s sort this one out together. First of all, marketing does not mean just going out and spending a bunch of cash on T.V. or newspaper ads. Quite simply, it is figuring out who your customers are,…

Location Location Location

Location means so many things. Not just what your realtor tells you. In an earlier post, I talked about the ten reasons why restaurants fail. Let’s talk about the first one on that list: Location. Location People often hear that word without really knowing what it means. Especially restaurateurs. Yes, location is very important, but…

Give Them What They Want

I recently attended an industry event recognizing restaurants for their contributions to the community. It was a cool event and I was proud and lucky to be a part of it. At this event there were many chefs, winemakers, and brewers that I have known over the years. One of those chefs, a former co-worker…